Elevating Luxury Furniture Shopping with Marina Homes' Online Platform
About the Client
Marina Home is a leading high-end furniture and home décor brand in the UAE and across the Middle East. Known for its eclectic collections and luxurious in-store experience, Marina Home sought to extend its brand online with a visually rich, performance-driven eCommerce platform. Their goal was to provide customers with the same premium feel online, while ensuring seamless browsing, customization, and checkout across devices.
Project Goals & Objectives
- Build a sophisticated, mobile-first eCommerce website
- Ensure brand consistency with stunning visual presentation
- Support product customization and room visualization tools
- Integrate payment and delivery systems popular in the GCC
- Enable multi-currency and multi-language support
- Provide backend CMS for content, product, and campaign management
- Optimize for SEO and high-speed performance
Challenges Faced
- High-resolution imagery needed to load fast without compromising quality
- Product variations (size, color, material) required dynamic logic
- Checkout process needed to support different delivery rules by region
- Strong focus on luxury UX while maintaining fast performance
- Required deep integration with in-store stock and warehouse systems
Our Solution
Royex developed a bespoke eCommerce platform for Marina Home with a focus on visual storytelling, performance, and ease of use. We implemented an immersive product catalog with dynamic filtering, 360° product views, and smart room pairing suggestions.
The backend allowed content managers to launch collections, flash sales, and homepage redesigns without developer support. Smart caching, image CDN, and performance optimization techniques ensured fast load times globally. We also integrated their POS and inventory systems for real-time availability.
Technology Stack Used
- Frontend: ReactJS + Next.js
- Backend: ASP.NET Core
- Database: SQL Server
- Image Optimization: Cloudinary CDN
- Payments: Telr, Stripe, Apple Pay
- Delivery & Logistics: Integrated with local courier APIs
- Hosting: Microsoft Azure
- Security: SSL, role-based access, firewall protection
Marina Homes Gallery
Key Features Delivered
🔹 Customer Features
- High-res product galleries with zoom & 360° view
- Intelligent room-based product suggestions
- Wishlist, compare, and smart search
- Arabic/English toggle, mobile-first design
- Gift cards and interior style lookbooks
🔹 Admin Panel
- CMS for banners, landing pages, blogs
- Product grouping & collection builder
- Stock & price sync from POS
- Campaign and coupon management
- Advanced analytics dashboard
Results & Impact
- 3x increase in online product engagement within the first 60 days
- Over 10,000+ products browsed daily with smooth performance
- Seamless brand experience across physical and online stores
- Improved logistics efficiency through system integrations
- Higher conversion rate due to simplified and elegant checkout