Sharing Football History with the FIFA World Cup™ Trophy Tour by Coca-Cola
About the Client
Coca-Cola, as a long-standing global partner of FIFA, organized the FIFA World Cup™ Trophy Tour as part of its official World Cup engagement campaign. This high-profile event required a secure, user-friendly, and scalable digital ticketing system to manage attendee registrations across multiple countries, especially during the Saudi Arabia leg of the tour. Coca-Cola partnered with Royex Technologies to create a smart event management platform that could handle VIP access, attendee data, and real-time ticket validation.
Project Goals & Objectives
- Build a ticketing and registration system for the FIFA Trophy Tour events
- Enable secure QR-based ticket generation and mobile validation
- Allow the Coca-Cola team to manage invites, registrations, and guest data
- Provide a centralized admin dashboard for live attendee tracking
- Ensure real-time check-in and badge generation
- Automate email confirmations and reminders
- Support multi-venue rollout across the KSA region
Challenges Faced
- Extremely short timeline due to pre-scheduled FIFA event dates
- Need for high-performance QR scanning and badge printing on-site
- Compliance with data protection regulations (GDPR, regional laws)
- Multiple access levels (VIP, media, staff, public guests)
- High security and verification standards due to FIFA branding
Our Solution
Royex designed and deployed a custom ticketing platform with role-based registration, QR code generation, and live validation for on-site access. The system included an intuitive front-end for guest registration, as well as a staff portal for badge printing and verification.
To meet the time constraints, we used our modular event platform, customizing it specifically for the Trophy Tour. On the ground, Coca-Cola teams used tablets and barcode scanners to validate entries, manage queues, and track check-ins live from the dashboard.
Technology Stack Used
- Frontend: ReactJS
- Backend: ASP.NET Core
- Database: SQL Server
- QR Code System: Custom generator and scanner integration
- Hosting: Microsoft Azure
- Security: HTTPS, role-based access, GDPR-compliant storage
- Email System: SendGrid integration for confirmations & reminders
- Devices Supported: Desktop, tablet, mobile kiosks
Platform Gallery
Key Features Delivered
🔹 Registration & Access Control
- Role-based forms for general public, VIPs, media
- QR code generation upon registration
- Email confirmations and event reminders
🔹 Live Ticketing Dashboard
- Track check-ins in real-time
- Print guest badges on the spot
- Access logs for security staff
🔹 On-Site Integration
- Tablet-friendly dashboard for event staff
- QR scanning system for quick validation
- Multi-venue compatibility with dynamic data sync
Results & Impact
- 10,000+ guests successfully registered across multiple Saudi cities
- 98% of guests checked in within 3 minutes via mobile QR
- Reduced manual coordination with automated workflows
- Supported Coca-Cola’s global event standards with smooth execution
- Enhanced brand perception through a seamless digital experience