Six Tips to increase Email Engagement Rate for your eCommerce store
In today’s competitive world no sector has been left untouched by the fierce competition. With the increasing popularity of e-commerce among customers, it is also facing the tough challenge of competition to retain customers as well as attract more and more new customers. For standing apart from the crowd there is the necessity of certain ideas and tricks for e-commerce stores that should be innovative and can grant some speed to your business. Marketing through email is one of the tools that can make you attract more consumers to your business and strengthen it. But it doesn’t mean that just by sending an email to the list of consumers who have subscribed your email newsletter is going to provide you with the best results. In case you want your subscribers to pay attention to your emails then you should follow some of the useful tricks with whose help you will be able to gain the desired results.
Subject of mail
The subject line is the first thing that is read by the customers when checking their inbox. Therefore it is very important to search for an attracting and appealing subject line for the emails that you are sending to your customers. As an eye-catching subject line will prompt the subscriber to click on the mail and go through the contents, otherwise there are high chances that your potential weapon of marketing in the form of email will land in the trash section of your potential customer.
Options provided for social sharing of emails
Today is the world of social networks that is why it is imperative to involve social media platform in the process of marketing and advertising. When you involve the option to share your email on the social media platform then not only it enhances the chances of the increased click rate but also provides the receiver with the option to share your offer on his/her social media. Thus through his/her social media sharing you also get a lot of attention and attraction that is very important for your business. That is why you should involve the option of social media sharing to gain attention from the customers.
Power of segmentation
You all have heard about the impact of segmentation on various business aspects and therefore try to implement it on the list of subscribers you possess. There is high possibility that if you keep sending every mail to each one of the subscribers, then he/she is going to feel irritated and can go for unsubscribing you. As every customer is not alike and that is why he will not be interested in all of your emails. For example, if a customer is male and single then obviously he will not be excited upon receiving a sale offer running on kids garments. Or in case your subscriber is a teenager female then she will not entertain your mail regarding the heavy discount on home utilities. Yes in the case of any running offer on western dresses or jeans might have been able to catch her attention but not home and kitchen utilities. Therefore by segmenting your list of subscribers into various segments you will be able to categorize them and send them the relevant mail. It will provide you with the double advantage of minimizing the chances of getting unsubscribed but also with the probability of more purchase and business.
Involve Call for Action Options
Involving a call for action option in your emails is very important. As every mail you send to your customers there must be a purpose and aim associated with it. If main aim is to use your subscribers in such a way that they will advertise your product or e-commerce site on your behalf and increase the number of subscribers and potential customers. Then you should share the option meant for a call-for-action because through this only you will be able to achieve that accomplishment.
Make your emails entertaining and interesting
Emails send on your behalf to your customers or subscribers are a reflection of your image and that of your brand. It is a way for communicating with the consumers and also maintaining a touch with them. It should be able to relate to the consumers as through this the consumer makes the decision of continuing the relationship with your brand or rather terminating it. Thus emails are a powerful method of communication with your audience, therefore, it is imperative that they should be interesting as well as appeal to the customer who has subscribed you for your emails.
They should be able to catch his attention and make him remember your brand name every time he plans to make an online purchase. You should involve him in your journey and should be able to narrate a story to him so that he gets hooked up with you. Make him feel special and valued by providing him with the option to avail the facility of occasional discount, sales and becoming a part of an ongoing event. Thus this way you will be able to create a bond with the customer. You should use trigger messages in your emails that motivate them to make an action which should result in a purchase or sale of your products.
Analysis of the outcome
Although sending email is one of the important aspects of the email marketing but it is equally important for you to analyze and scrutinize the various results you have achieved and you can get this support by using an ecommerce management system. The results may cover a large number of features such as total number of emails sent to subscribers, number of emails that have reached their destination, no of emails that have been bounced back, rate of emails that have been opened by the subscribers, rate of clicking on emails, and total number of people who have unsubscribed your newsletter emails.
By collecting this data and analyzing them you would be able to calculate your rate of reaction as well as the rate of conversion. With the important insights that you have received by this analysis, you should keep in mind while preparing subsequently another drive so that you would be able to achieve a higher rate of conversion. An ecommerce management system can provide you a perfect conversion report from where you can analyze your business growth and make your next plan for your business.