Million Dollar App - Influencer Marketing For Your Mobile App

So, you've created a cool app. You want everyone to know and use this app.  You're not sure how to attain that goal, however.

Here's an idea: influencer marketing for mobile apps. 49 percent of customers depend on influencer reviews, according to Single Grain. Seventy-four percent use social media platforms to decide whether to buy anything. It is no wonder marketers are crazy about marketing influences.

Begin partnering with influencers to promote your app and increase downloads, to keep up with the times, and tap into this market. You are going to get a lot of exposure and people are going to start using your app. Here's how you go about it.

What is App Influencer Marketing?

The mobile app influencer marketing is where an app maker is working with influencers to support the app.

Are you conscious that 92 percent of customers value other people's reviews rather than brand names? Upon watching an influencer using it, 40 percent of them purchase it. People depend on feedback from word-of-mouth and online comments. It's sort of a normal phenomenon. Nature teaches us to put more confidence in actual individuals than in big corporations. Single Grain analysis reveals people are more affectionately linked to YouTubers than typical celebrities. That is why in the last couple of years influencer marketing has been so big.

89 percent of advertisers believe influencer marketing ROI is as good or greater than other forms of marketing, according to Mediakix. You should use it to endorse and get more users to use your app.

Tips for Effective Mobile App Influencer Marketing

Check out this simple guide if you have no clue where to begin and how to seek an influencer for your app. I'll clarify everything about influencer marketing you need to learn.

Step 1: Determine your goals

You need to have a clear strategy in place before you start approaching the influencers. What do you seek to achieve through partnerships with influencers? Want to raise awareness about your brand, boost downloads, or something else?

If you don't know what your end goal is, the influencer won't be able to communicate it. And you're not likely getting any results.

The most popular influencer marketing target, according to Mediakix's study, is to increase brand awareness (85 percent). This is followed by new audiences (71 percent) and sales generation (64 percent).

Think about how much money you want to invest in.  What is your marketing budget for influencer mobile apps? Knowing that will help you choose between micro, macro, and mega-influencer.

Micro-influencers generally have between 2,000 and 50,000 followers. Macro influencers have followers of 50,000 to 1,000,000 while the influencers with over a million followers are the ones we call mega-influencers.   

Micro-influencers are far more popular than you think. Micro-influencers are seeing 60 percent more interaction, according to research done by Single Grain. Collaborations with the macro-influencers are 6.7 times more effective.

For this reason, I suggest you look for micro-influencers first. You are going to get stunning results and spend less money.

Step 2: Choose your preferred platform

The next step is selecting a platform for social media. You need to get a clear understanding of your target audience to do that. Ask yourself, what platform does your audience prefer on social media? 

If you want to target gamers with mobile marketing influencer apps, for example, Twitch or YouTube is arguably the best option. However, when it comes to influencer marketing, Instagram always leads the way. 

In a Mediakix survey, Instagram is the most important platform with 89 percent of the votes for influencer marketing. Instagram posts and stories are also the two content formats most frequently used for influencer marketing.

Step 3: Avoid wrong or fake influencers

You'll see many people claiming to be influencers on social media because that's very common today. What people don't understand is that applying the term "influencer" in their Instagram bio doesn't render them powerful in any shape of type. If they were honest with themselves they would be adding "aspiring" to the "influencer" section.

According to a Mediakix survey, over 60 percent of marketers believe it is very difficult to find the right influencer for their campaign.

How can you define a genuine influencer who is fantastic at their job? It could be your first guess — by the number of followers they have.  But you're wrong. 

A real influencer on social media is someone who has a fantastic relationship with their audience, strong marketing skills, knowledge, and leadership in their industry. That's exactly what you should look for.

The number of followers isn't the only thing you should concentrate on when selecting an influencer. You can buy followers, (which is what so many so-called "influencers" do). So it's not something that you should use to determine if someone is a big influencer.

Be especially careful about accounts that have thousands of followers but very low engagement. That is the first sign that something fishy happens. The thing about fake followers is they are usually bots, not real folks. So they have a high count of fans, but no real contribution. As many as 50 percent of advertisers state that identifying false followers and interaction is their number one obstacle.

If someone has fewer followers, it's much better but a very dedicated and loyal audience. For this reason, micro-influencers are becoming increasingly popular.

Step 4: Choosing the right influencer for your app

There are many things you need to acknowledge when selecting an influencer for your mobile app. Follower count, as we have learned, is low on the list. One of the most important things is to concentrate on the skills an influencer has, rather than just their followers.

Look for someone within your niche who has credibility, authenticity, and authority.  If you think they'd use your app and like it, it means you are going in the right direction. Stick to influencers who are in your niche. For example, go for influential gamers, if you have a mobile game, etc.

Tips for choosing the right mobile app influencers:

• Content Quality
• Terrific storytelling expertise
• High level of engagement
• Well connected with followers
• Feels aligned with your brand   
• Mutual audience
• Deep knowledge of the industry
• Expert and authoritative in your niche
• Original and creative

Be very specific on what your brand is all about as you meet an influencer, and what you hope from them. Tell them what ideas you have, but let them also propose their own. Grant some freedom to the influencers. The influencer needs to have the content accurate and on-brand. Otherwise, the look will be too pushy and abnormal.

For example, for their Checkout app, Visa collaborated with a popular YouTuber BigDawsTV. Visa's digital influencer strategy sought to utilize satire to raise downloads. BigDaws was suitable for this since he is known on YouTube as a prankster. The result? In just a few days, Visa's CTR increased by 20 percent.

How much to allocate for mobile app influencer marketing budget?

The most common influencer expenditure ranges between $1,000 and $10,000 a year, according to Mediakix's report. The second most popular range is between $100,000 and $500,000. In 2019, 17 percent of companies spent on influencers as much as 50% of their total marketing budget.

How much money you should spend on marketing influencer mobile apps depends largely on the goals you wish to achieve. It all depends on what kind of influencer (micro, macro, mega) you are going for.

So, analyze the results you want to accomplish and assign the marketing budget to the influencer accordingly.

If you want to transform your app into a smashing success, you need to make influencer marketing a crucial part of your mobile marketing campaign. The right influencer is capable of bringing your app from unseen to the mainstream.

Thoroughly build your influencer plan. Choose a great influencer, identify your ambitions, and see the change happen.

Royex Technologies is a mobile app development company based in Dubai. We have worked with more than 300 clients globally since 2013. We have developed over 50 mobile apps of all kinds so we have the skill and expertise to deliver you a quality finished product that will grow your business. For more information please visit our website at www.royex.ae or call us now at +971566027916

About the Author

Rajib Roy

Rajib Roy, is the CEO of Royex Technologies and the Chief Visionary behind the AI-first product called EYAANA.