AWS Debuts in UAE- A new era of Cloud Technology in MENA
In the first half of 2022, Amazon Web Services (AWS) will launch an operational region in the United Arab Emirates (UAE) with three availability zones. With an existing AWS Region in Bahrain, it will be AWS's second region in the Middle East. AWS now has 80 Availability Zones spread across 25 geographic locations, with plans to add 18 more Availability Zones and six additional AWS Regions in Australia, Indonesia, Spain, Switzerland in the near future.
Why AWS regions matters in UAE
AWS Regions are made up of Availability Zones, which place facilities in different and independent geographic locations far enough apart to minimize the risk of a single event disrupting customers' operations, but close enough to provide low latency for high-availability applications that use several Availability Zones. Each Availability Zone has its own power, cooling, and physical security, as well as redundant, ultra-low-latency networks connecting them. Customers who want their applications to be highly available can build them to run in many Availability Zones and in multiple regions to get even more fault tolerance.
With the establishment of the AWS Middle East (UAE) Region, local customers with data eligibility criteria will be able to store their data in the UAE while also experiencing decreased latency across the country. Companies using this area will also have access to innovative technologies such as computing, storage, networking, database, insights, machine learning, Internet of Things (IoT), mobile communications, and more, as well as the largest and broadest portfolio of cloud services available.
AWS is used by millions of active users in over 190 countries each month, including tens of thousands of clients throughout the Middle East and North Africa (MENA). Al Tayer Group, Aramex, AXA Gulf, Axiom Telecom, Emirates NBD, Flydubai, Gulf News, MBC Group, OSN, Seera Group, Virgin Middle East, and others have chosen AWS to become more nimble and inventive. AWS is being used by MENA public sector companies to achieve cost savings, enhance engagement, and better represent the region's population.
Kuwait's CITRA (Communications and Information Technology Regulatory Authority), Dubai Expo 2020, Egypt's Ministry of Communications and Information Technology, Bahrain's Ministries, Hamdan Bin Mohammed Smart University, University of Bahrain, and others are among them. Alef Education, Anghami, Careem, Dubizzle, EKar, Fetchr, Haraj, Health at Hand, Maestro Pizza, Mawdoo3.com, Property Finder, Sarwa, Souqalmal, StarzPlay, and Yallacompare are among the MENA entrepreneurs using AWS to scale quickly and expand market share.
AWS’s Plan in UAE Region
The new AWS Middle East Region (UAE) will expand on AWS' previous investments in the area, which include two AWS Direct Connect facilities and two Amazon CloudFront edge locations that were established in 2018. AWS is also expanding its team of account managers, technical account managers, partner managers, systems engineers, solution architects, professional services, and other roles to assist clients of all sizes in making the transition to AWS.
AWS intends to focus on education initiatives, training, and start-up enablement programs to assist the UAE's technological change and economic growth ambitions, in addition to infrastructure. AWS will also collaborate with government agencies through the AWS Training and Certification programs to help the up-skilling and re-training of the personnel with the most up-to-date cloud computing training curriculum. AWS will deliver cloud computing courses to universities and colleges and their instructors in order to prepare students for industry-recognized certifications and employment in cloud computing.
Existing and future prospects with APN Partners and Clients
Emirates NBD is a company established in the United Arab Emirates (UAE) that is collaborating with Amazon Web Services (AWS) to create a future bank that is AI-enabled. With total assets of AED 537.8 billion as of June 30, 2019, Emirates NBD is a significant banking group in the Middle East. The Group is a participant in the worldwide digital banking business and has a strong retail banking presence in the UAE. To better communicate with consumers and facilitate banking, the bank is integrating AWS' artificial intelligence and machine learning services, data analytics, and natural language processing capabilities.
The new AWS Middle East Region(UAE) will encourage companies like Emirates NBD to experiment and improve their solutions as they work toward the goal of becoming the region's most progressive financial services business, making banking more simple and intuitive for customers.
Al Tayer Group One of the largest privately-owned family-run enterprises in the MENA region. Automobile sales and services, luxury and lifestyle retail, and hospitality are all part of the Al Tayer Group's portfolio. The firm, which is headquartered in the United Arab Emirates, operates in 12 Middle Eastern countries and oversees approximately 200 locations is now planning to collaborate more with AWS.
The authority says, ”When compared to proprietary database solutions, we use many AWS-managed database services, such as Amazon Aurora, where we were able to save 40% on costs while doubling performance. We also use AWS spot instances to save 79 percent on operating costs. We see a lot of promise in the new AWS Middle East Region to improve our business even more since it will allow us to offer our end customers with even reduced latency.”
Careem, the region's top technology platform, began partnering with AWS in 2012 to help it scale quickly and broadly across 14 nations in less than seven years. AWS is also being used to develop and build some of the Middle East's most well-known and fastest-growing enterprises. Careem now has 33 million users and one million drivers on its network and has diversified its services to include on-demand delivery in addition to vehicle hailing.
Classera, one of the premier education firms in the Middle East and at the vanguard of using cloud technology to reimagine education offerings, is a rapidly growing startup that uses AWS. The Class platform is used by thousands of schools and organizations throughout the Middle East as a key component of their learning, teaching, and training processes. They say, “We can rest assured that AWS will provide us with the performance, dependability, and security we need to deliver our services. It's incredibly exciting that AWS is creating a Middle East Region. This gives us and other start-ups in the region a competitive advantage because we have more access to the highly advanced technologies.”
Anghami is the most popular music platform in the Middle East and North Africa, with more than 70 million users and 57 million songs to choose from. They've been using AWS to host their infrastructure since they were a small business. and have reaped the benefits of being able to scale up by up to 300 percent when new music is released.
Sarwa is a personal finance platform and investment bank that was founded in 2017 on the AWS cloud. In 2020, they expanded fourfold while handling hundreds of thousands of transactions. The Sarwa App (design to market in three months) and the impending Sarwa Trade platform are two recent AWS-powered Sarwa developments.
The debut of the AWS Middle East (UAE) Region has been greeted by AWS Partner Network (APN) Partners as well. Thousands of Independent Software Vendors (ISV) and Systems Integrators (SI) from all over the world are members of the APN. The APN assists APN Partners in developing innovative solutions and services on AWS by offering business, technical, marketing, and go-to-market assistance. Adfolks, Al Moayyed Computers, Batelco, Citrus Technology, Cloudnexa, Computer World, Du, Ejada, Ellucian, Forticloud, Infonas, Integra Technologies, Kaar Technologies, Kalaam Telecom, Kloudr, Kuwaitnet are among the APN Consulting and Technology Partners helping customers migrate to the cloud in the Middle East.
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